On January 7, more than 150 members of the adult retail industry attended the launch party for the Cowgirl sex machine inside a luxurious loft in downtown Los Angeles. The Cowgirl’s parent company, COTR, Inc., treated retailers, distributors, sexperts, industry colleagues and press to an open bar sponsored by b-Vibe, a “bud bar” sponsored by Le Wand, a DJ, an In-N-Out food truck, live demonstrations and free giveaways.

The evening kicked off with guests receiving cowgirl hats, key chains and can koozies before heading inside to enjoy cocktails while various top adult performers—including Karla Lane, Riley Nixon, Olive Glass and Ana Foxxx—gave live demonstrations. In addition to the live erotic demonstrations, Wicked Pictures contract star and sex educator Jessica Drake, who created the video tutorial “Guide to Ride” for The Cowgirl, was on hand to offer attendees a preview of the video. For more information, visit RideTheCowgirl.com, or follow on , and .