LOS ANGELES/PARIS—Marc Dorcel, a top-level European production company, has announced that its big-budget erotic thriller Undercover is now available on DVD in the United States exclusively through Wicked Pictures. The two well-respected studios kicked off this lavish production's release with 360-degree integrated global marketing campaigns culminating in business-to-business and business-to-consumer events in Paris and Los Angeles which showcased the film's glamorous international cast.
The Dorcel/Wicked alliance included marketing and promotional campaigns spotlighting stars Mina Sauvage (France) and Megan Rain (United States). The campaigns featured print and digital advertising throughout the fall of 2017, in addition to digital video, social media, email, and consumer engagements.
In addition to these program elements, the campaigns engaged the adult and mainstream press in Paris and Los Angeles with boutique release celebrations which gave media and members of the public alike opportunities to meet the movie's stars.
Mina Sauvage signed autographs, greeted press, and gave interviews at a special all-media day held at Dorcel's posh Paris headquarters. Megan Rain was the guest of honor at blended B2B/B2C events hosted by Wicked at Hollywood hotspot Le Jardin. In keeping with the film's French setting, Le Jardin (French: "The Garden") brought the charm and romanticism of Paris to the heart of Southern California. Designed by Gulla Jonsdottir of G+ Design, the spacious locale saw Megan socializing with the press together with such adult performers as Adira Rae and Ricky Johnson, director Will Ryder, and several more.
After Manon’s Perfume (2015) and Revenge of a Daughter (2016), Dorcel has put a lot of effort and money into turning up the excitement once again, this time in Undercover. With a budget of €160,000, a fast-paced story of high intensity, beautifully directed action sequences, and top quality sets wrapped around a spectacular international cast, Undercover is a fine addition to the adult genre.
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