LOS ANGELES— on Friday threw its considerable weight behind Planned Parenthood on the heels of yesterday's move by President Trump to a bill that allows states to deny federal aid money to the organization.
The company said it would be launching a pop-up ad campaign on its site that urges people to give direct donations to Planned Parenthood.
"If you’re enjoying the videos on xHamster, support the health and safety of women and others who make them," Alex Hawkins, xHamster VP stated. "Porn stars and amateurs alike depend on increased reproductive rights, access to birth control and low-cost STI screenings, and non-judgmental sexual health education. Planned Parenthood is the largest provider of such services in the United States, and is crucial for the the health of our community. Unfortunately, many are calling for the organization to be defunded. We ask that you stand with us by standing with them.
"Support sexual health in America! !"
The century-old organization is a trusted health care provider, educator, advocate, and global partner founded on the idea that women should have the information and care they need to live strong, healthy lives and fulfill their dreams.
“For many in the adult industry, this is an immediate threat to their health and well-being," the company said.
Visitors to the xHamster site can learn more about sexual health via , an innovative web-series funded by the company.